Foundation in Sales and Marketing

Introduction

This unit provides an introduction to the Foundation in Sales and Marketing course, outlining the course structure and how the rest of the units cover the course content.

An Overview of Sales and Marketing

We start the course with a broader look at where sales and marketing fit into the world and how they play their part to make things happen. We also introduce the idea of the "buyer decision process". We then break things down by introducing marketing, and exploring the role of sales and what it does.

The World of Marketing

Now we'll turn our attention to the process by which you might launch a new product or service. By the end of this unit, you will have a good understanding of customer needs and segmentation, how to define a product, and different approaches to pricing.

Promotion and Placement

Here, we continue with the second half of the process of launching a product by looking at the different ways we can promote a product and how to design the sale process to fit our product design objectives. We will also explore how multiple marketing companies will bring specialist services together to deliver a campaign.

Sales Pipeline and Roles

In this section, we move from marketing to sales and examine the sales pipeline and funnel, what prospects and leads are in the world of sales, as well as typical sales roles.

Sales Techniques

We are now on the final unit of this Foundation in Sales and Marketing course. We'll introduce some ideas to improve your strategies to work with customers and close deals.